N.J. Motor Vehicle Retains Bandujo

NEW YORK Bandujo Advertising has ridden a $2 million ad account into a $10 million contract after retaining the New Jersey Motor Vehicle Commission’s two-year contract this month.

The commission is expanding its media budget by 500 percent in order to air more radio and television ads, said agency owner Jose Bandujo.

The New York shop beat out Garden State rivals Brushfire in Whippany, N.J., and Winning Strategies of Princeton, N.J. The agency’s upcoming work will aim to drive New Jersey drivers to the client’s Web site, the client said.

“Online transactions eliminate unnecessary visits, thereby reducing wait times,” said Sharon Harrington, chief administrator for the N.J. MVC.

The agency’s last work aimed to educate state drivers about the customer service initiatives put into place by former New Jersey Governor James McGreevey, including digital drivers licenses, greeters and Saturday hours.

“We’re looking forward to building upon this momentum and making life a little bit easier for all Garden State drivers,” Bandujo said.