Nissin Noodles Around, Moves From LD&P to Dentsu By Kathy Tyre

LOS ANGELES - Lord, Dentsu & Partners is no longer the top ramen with Nissin Foods. In what seems to be stirring up a sibling rivalry, the Japanese no

Dentsu executives are saying little about the move. ‘This is a corporate decision of Nissin Tokyo,’ said Akinori Nakajima, vp/business development for Lord, Dentsu/L.A., who was assigned by Dentsu/Japan. ‘We haven’t been given a reason for the switch.’
Meanwhile, Dentsu America/N.Y.’s Kiyoshi Eguchi, evp/gm and chief creative officer, said his office was asked to make a presentation to Nissin next month.