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Ornelas & Associates has been awarded virtually all of Nissan North America’s regional advertising businesstargeting the Hispanic market.
The assignment is an expansion of the national brand work which Dallas-based Ornelas has handled for the past two years.
“We knew the opportunity was there for that second tier of communications and we wanted it to be tied in to what we were doing nationally,” said Scott Fessenden, directorof marketing for Nissan North America.
Fessenden declined to reveal the budget for the company’s first national foray into Hispanic regional marketing.
“I would say that it’s going to depend on the markets, but it could be 15-20 percent of our total regional efforts,” he said.
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