Nissan Gets the Spotlight on Cars.com

In a partnership with Nissan North America, Cars.com will advertise all certified pre-owned (CPO) vehicles available at Nissan dealers nationwide.

“Working with Cars.com raises the visibility of our dealers’ inventory and connects them with serious, ready-to-buy shoppers,” Neal Zirkle, Nissan senior manager of CPO and pre-owned vehicles, said in a statement. “Promoting these listings online also allows us to demonstrate the quality of our vehicles and the benefits of our certified program.”

With the addition of Nissan, Cars.com’s certified pre-owned partnership network includes 25 brands.

“Amid the current uncertainty, consumers want to make the most responsible choice,” Dennis Galbraith, Cars.com vice president of advertising products and dealer training, said in a statement. “Buying certified allows them to get the lower price and warranty protection they need without compromising on the vehicle and the features they want.”

Nissan gets additional prominence on Cars.com with the partnership. Nissan’s CPO vehicles will be distinguished by a manufacturer-certified logo to help in-market shoppers identify them on search results pages.

Nielsen Business Media