Nine West Seeks ‘Vintage Voices’

NEW YORK Nine West is looking for the voice of its Vintage America Collection. The fashion retailer tapped singer/songwriter Miranda Lee Richards to help conduct an online talent search at Youtube.com/ninewestfashion.

The winner of the “Vintage America Voices Contest,” which began July 14, will receive the opportunity to record and release a single through Sony/ATV Music Publishing’s in-house label, Hickory Records.

YouTube visitors will vote for one “Voice of the Week” for each of the seven weeks of the contest. These seven finalists will face a panel of judges who will select the winner at a Vintage America Collection shopping event on Sept. 10. Judges include Richards (pictured), Nine West creative director Fred Allard, Lucky Merchandising director Rebecca Babcock and co-president of Sony/ATV Music Publishing Danny Strick. The winner will be announced Sept. 16.

In addition to landing a single record release through Sony/ATV, the winner will be featured in the December issue of Lucky, receive Vintage America product, and the opportunity to meet Richards. Lucky partnered with Nine West to promote the campaign.

Richards is promoted extensively at Ninewest.com/vintageamericacollection where fans can download her new single, “Early November.” As part of the promotion Nine West is also spotlighting and contributing to Soles4Souls, which provides shoes to people in need.

Nielsen Business Media