Lindsay Gordon


  • This is a Profile

    Nine West Seeks ‘Vintage Voices’

    Brand Marketing

    Nine West is looking for the voice of its Vintage America Collection. The fashion retailer tapped singer/songwriter Miranda Lee Richards to help conduct an online talent search at Youtube.com/ninewestfashion. The […]

    This is a Profile

    Nine West Seeks ‘Vintage Voices’

    Brand Marketing

    NEW YORK Nine West is looking for the voice of its Vintage America Collection. The fashion retailer tapped singer/songwriter Miranda Lee Richards to help conduct an online talent search at […]

    This is a Profile

    Back-to-School Spend Strong for College Students

    Brand Marketing

    NEW YORK Parents and students won’t skimp on college school supplies this year. However, back-to-school spending for grade school children is expected to experience a steep decline, according to the […]

    This is a Profile

    Grey Goose Toasts BET’s ‘Rising Icons’

    Brand Marketing

    BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed Rising Icons on July 27. Each 30-minute episode will offer a glimpse into the […]

    This is a Profile

    BET, Grey Goose Launch ‘Icons’ Series

    TV / Video

    BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed Rising Icons on July 27. Each 30-minute episode will offer a glimpse into the […]

    This is a Profile

    Evian Replenishes Brand with Break-Dancing Babies

    Brand Marketing

    Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand, this week, is launching its new “Live Young” global advertising campaign. The ads, […]

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    Evian Babies Get All the Breaks

    Brand Marketing

    NEW YORK Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand this week is launching its new “Live young” global advertising campaign. […]

    This is a Profile

    Doritos Bags Blink-182, Big Boi

    Brand Marketing

    Instead of a concert ticket, Doritos is asking consumers to buy a bag of its Late Night chips in order to check out exclusive blink-182 and Big Boi concert footage. […]

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    Starbucks Revamps Menu with Healthier Fare

    Brand Marketing

    Starbucks today announced a major overhaul of its food menu. In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, high-fructose corn […]

    This is a Profile

    Starbucks Revamps Menu With Healthier Fare

    Brand Marketing

    NEW YORK Starbucks today announced a major overhaul of its food menu. In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, […]