Evian Babies Get All the Breaks

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NEW YORK Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand this week is launching its new “Live young” global advertising campaign. The ads, which will appear online in the U.S. and on TV in some overseas markets, look to project the brand’s values of health, youth and purity in a more playful way than in the past.

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