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Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand, this week, is launching its new “Live Young” global advertising campaign. The ads, which will appear online in the U.S. and on TV in some overseas markets, look to project its values of health, youth and purity in a more playful way than in the past.
Evian has been struggling amid the recession in the U.S. Its sales volume sank 17 percent in 2008, per Beverage Digest.
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