Doritos Bags Blink-182, Big Boi

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Instead of a concert ticket, Doritos is asking consumers to buy a bag of its Late Night chips in order to check out exclusive blink-182 and Big Boi concert footage.

To gain entry to Doritoslatenight.com, fans must point a special symbol located on the back of Doritos Late Night special-edition bags at their Web cam. Once the symbol is accepted they can view a virtual concert shown in 3-D.

The Doritos promotion helps to launch blink-182’s nearly sold-out summer tour beginning on July 24.

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