Nine West Eyes Contenders

Contenders have emerged in the agency review for all duties on the $15-20 million ad account of The Nine West Group’s Easy Spirit shoe line.
Peter Huffine, vice president of marketing at the White Plains, N.Y., client, confirmed that Publicis/Bloom, New York, and Arnold Communications, Boston, are being considered. Sources also identified N.W. Ayer, New York, as another contender.
Nine West has so far talked to more than a half-dozen shops and may add a fourth agency to its contender list, said Huffine. Deutsch in New York met with the client, but sources said the agency was focusing on the pitch for Dunkin’ Donuts and would not be pursuing Easy Spirit.
Lotas Minard Patton McIver here, the incumbent on the creative portion, will not defend. Agency partner Judy Lotas noted that Randy Scott, formerly vice president of marketing for Easy Spirit who was instrumental in choosing her shop in 1993, has left the company.
Media That Works, Cincinnati, which handles the media, initially accepted the client’s invitation to defend its portion of the business. It was unclear whether the agency is still in the running. Calls to MTW were unreturned at press time. The client has left open whether it will consolidate the account at one agency or keep the division of labor. A decision is expected by mid-April, sources said.
–with Hank Kim

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