Sports Marketing

Nike Wants You to Try Some New Sports, Even If You Suck at Them

'Play New' celebrates the freedom of not getting it right on the first try

Laughing boy sitting on the ground after falling off of a skateboard
A slate of content connected to the "Play New" campaign will digitally premiere throughout 2021.Nike/Wieden+Kennedy
By Leonardo Faierman

May 6, 2021

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly.

Leonardo Faierman

Leonardo Faierman is an Adweek freelance writer.

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