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Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly.
Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu, sprinter Dina Asher-Smith, and Paralympian track and fielder Blake Leeper as they each attempt a sport outside of their wheelhouse. Grammy-winning singer-songwriter Rosalía even manages to get in on the fun as she learns her way around a bow and arrow.