Nike Hits NYC Streets for Mobile Campaign

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NEW YORK Nike plans to launch a four-day wireless campaign here that will send participants around the city to find 16 postings for a chance to pre-buy a pair of the marketer’s Air Force-X MID shoes.

Starting Thursday, the Beaverton, Ore.-based athletic goods company will send people who register at the Operation 6453 site (www.nike.com/operation6453)

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