Nielsen Responds To Univision Suit

Nielsen Media Research on Tuesday said it filed a response to the lawsuit brought by Univision Communications earlier this month. The broadcaster has asked the Los Angeles State Superior Court for a preliminary injunction to prevent Nielsen from launching its local people meter service in L.A. on July 8. Nielsen, owned by Adweek parent VNU, said in the filing that, “Univision seeks … to maintain inflated, less accurate ratings for certain of its programs.” A hearing is expected to be scheduled on or around July 1.