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Urged by clients to move faster, Nielsen responded Tuesday (Dec. 1) with a plan to accelerate the rollout of the Internet meter to its national people meter sample. The plans call for Nielsen to complete the roll out by Aug. 31, 2010, instead of some time in 2011.
The initiative, now called TVandPC will create the industry’s first single source measure of viewing to both TV and online. Once the rollout is complete, Nielsen will be able to report online video viewing from 7,500 national-people-meter homes, representing about 20,000 people and 12,000 computers.
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