When Nicole Richie debuted her House of Harlow fashion brand in 2008, the focus was on being “everywhere.” Now, the creative director and actress has scaled back and leaned into ecommerce to reach her actual customer.
The brand started as a wholesale-driven business when Richie was in her 20s. “I was so young, and I haven’t always had the best partners,” she said at Adweek’s Challenger
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in