Nick At Nite Turns To Martin Agency For Creative Chores

Nick at Nite/TV Land is expected to award the creative portion of its $8-10 million ad account to The Martin Agency, sources said.
The review had been narrowed to two finalists, Martin in Richmond, Va., and Foote, Cone & Belding in New York, said sources. Executives at Martin and Nick at Nite/TV Land, a division of Viacom’s MTV Networks, declined comment.
Other contenders in the review, which began in April, included creative incumbent Mad Dogs & Englishmen, media incumbent Ammirati Puris Lintas and SpotCo, all in New York, as well as one other undisclosed shop [Adweek, May 11]. That list was pared down from about 25 agencies. APL handles $17-20 million in consolidated media buying for the client. Those duties will not be affected. –Sloane Lucas and Jim Osterman