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The National Football League is huddling with Twitter to score more highlights and exclusive game coverage on the social site through its Amplify program, which lets brands share in-tweet video clips, according to digital executives at the NFL.
The league’s move to re-up on Amplify is a testament to Twitter’s second-screen strategy, which is quickly becoming a companion to live television.
Last season, the NFL was among the early partners on Twitter Amplify, showing extra footage on certain game days, after games and during the off-season.
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