AN NFL COACH WITH A SIDELINE Jimmy Johnson's stylish ways are the focal point of a breaking TV spot for Fruit of the Loom's ProPlayer division. The fastidious "JJ" opens the ad with the comment: "I'm not coming out of the locker room because I have nothin

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The ad, by Harris Drury Cohen in Fort Lauderdale, Fla., breaks next week and will air on Sports Channel during football games.
JJ’s assistant coach responds, “We just got new stuff” as he pulls out an array of jackets and shirts for his boss.
After Johnson slips on a jacket, the assistant offers the kicker: “Now JJ, about this hair
thing .



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in