Nextel Today Bows New Online Effort

Nextel Communications, a provider of wireless communications services launched its online advertising effort for Q4 on Monday. The campaign will highlight Nextel’s rate plan and handset promotions, as well as the company’s new Value Packs product, which offers a prepackaged combination of handset units, rate plans, accessories and services.

According to Larry Everling, director of Web sales at Nextel, the new online effort will support Nextel’s broadcast and print efforts. Everling added that the online ads–which will be a mix of banners and Superstitial formats–are designed to drive traffic to and its online store.

Boston-based One to One Interactive is Nextel’s online media and planning agency, and Devon Direct developed the creative. Everling said Nextel spent approximately $1 million on the Q4 effort. In 2000, Nextel spent $128 million on all advertising, per CMR.
–Kipp Cheng

Marketboy.Com and Scojo Team Up
Comparison e-commerce site adds designer eyeware company as merchant partner, a New York-based price comparison e-commerce site specializing in consumer electronics, has expanded its business into the fashion accessories market by signing an online merchant partnership with Scojo Vision, creators of designer eyewear. Terms of the deal were not disclosed., which launched in May, currently offers more than 10,000 items from 60 merchant partners. According to R. May Lee, CEO at Marketboy, the company plans to expand to include product categories beyond consumer electronics.