Nextel Today Bows New Online Effort

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Nextel Communications, a provider of wireless communications services launched its online advertising effort for Q4 on Monday. The campaign will highlight Nextel’s rate plan and handset promotions, as well as the company’s new Value Packs product, which offers a prepackaged combination of handset units, rate plans, accessories and services.

According to Larry Everling, director of Web sales at Nextel, the new online effort will support Nextel’s broadcast and print efforts.

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