Newswire Saatchi Wins Motrin After Shootout With APL

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NEW YORK-Saatchi & Saatchi Advertising’s Healthcare Connection here has won the estimated $20 million account of Motrin IB from its new owner, McNeil Consumer Products Co. The agency pitched the theme, “Motrin Spoken Here,” in its pitch to beat Ammirati Puris Lintas, New York, said sources. Ammirati will retain its Children’s Motrin business.

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