Peter Schoenig will replace Guenther Garhen as managing director and Wolfgang Bloeck as head of the board at Hamburg’s Scholz & Friends. Felix Vincente has been named managing director of Universal Media, the Spanish media operation of McCann-Erickson . . . Backer Spielvogel Bates’ office in Hong Kong has won the $3-4 million Taj Group of Hotels account in India, Sri Lanka and Nepal and will work in tandem with India’s Rediffusion Advertising .