Coke Seeks Ideas in Britain, McCann U.K. CEO Resigns

NEW YORK—The Coca-Cola Co. is soliciting ideas from London boutique Mother on brand Coke for the U.K. market, sources said. Mother and Coke’s lead agency there, McCann-Erickson, were briefed by the client before Christmas, sources said. The client bows its “Real” campaign in North America today, created by WPP Group’s Berlin Cameron/Red Cell, which replaced McCann as lead creative agency on the brand in the fall.

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