Newswire

Sony Taps Fallon for $80 Mil. European Account

NEW YORK—Fallon in London last week won creative duties on Sony Corp.’s $80 million electronics business across Europe. The other finalists were Bartle Bogle Hegarty and incumbent Saatchi & Saatchi, both in London. The three shops are part of Publicis Groupe. Media is handled by Omnicom Group’s OMD UK in London.

Electrolux Cuts to 3 in Review for $75 Mil. Business

NEW YORK—Electrolux has narrowed its list to three contenders for its $75 million global account, sources said. WPP Group’s J. Walter Thompson in London has been eliminated, leaving the London offices of Interpublic Group’s Lowe, Grey Global Group’s Grey, and the WPP team of Rainey Kelly Campbell Roalfe/Y&R in London and Berlin Cameron/Red Cell in New York, said sources. London consultancy Agency Assessments International is handling the search.

DDB Takes $70 Mil. Philips Branding Assignment

NEW YORK—Omnicom’s DDB in New York has won Philips Electronics’ $70 million corporate branding account, sources said. DDB referred calls to the client, which was unavailable for comment. DDB bested fellow roster shop and soon-to-be-defunct D’Arcy Masius Benton & Bowles in New York in the final round of a review. The incumbents had split Philips’ total ad budget of $600 million.

ChevronTexaco Consolidates Media at Mediaedge:cia

NEW YORK—WPP’s Mediaedge:cia has been awarded ChevronTexaco’s $100 million pan-European media planning and buying account, sources said. Mediaedge:cia has the San Francisco-based oil giant’s $50 million U.S. business and now consolidates the global account. The deal is part of an arrangement with WPP that involves ChevronTexaco’s European above- and below-the-line accounts, a source said. Mediaedge:cia declined comment.

Sears Breaks Spots From Y&R, Ogilvy

CHICAGO—Sears, Roebuck and Co.’s holiday campaign launches Nov. 27 with TV spots from Young & Rubicam and Ogilvy & Mather that introduce a secondary tagline, “Wish it. Find it.” The spots show people voicing wishes, which come true with the help of Sears products. The retailer, which usually spends about a quarter of its $600 million media outlay in November and December, will take a “promotional and event-driven” approach during this holiday season. Sears’ tagline remains, “Sears. Where else?”

Grey, Publicis Report Earnings

NEW YORK—Grey Global Group posted a nearly 2 percent drop in revenue, to $290 million, in the third quarter, compared to the same period in 2001. The company attributed declines to a weakened global economy and a Justice Department investigation involving its print-production department. Separately, Publicis Groupe’s revenue for the first nine months of 2002 was up just less than 2 percent, to $1.78 billion, from the same period a year ago, the Paris-based holding company said. The consolidation late last year of Zenith Media and six days of income from companies within Bcom3, which Publicis acquired on Sept. 24, were cited as reasons for the increase.

Burnett Names Top Global Creative

CHICAGO—Miguel Angel Furones will take over as global chief creative officer at Leo Burnett on Jan. 1, the agency said. Furones, 53, replaces Michael Conrad, 58, who is retiring but will remain a consultant to the shop. Furones was named deputy chief creative officer in June 2001.

Mitsubishi Taps StrawberryFrog for European Duties

BOSTON—StrawberryFrog has begun work on an upcoming campaign to launch the 2003 Mitsubishi Motors Outlander sportswagon/SUV in Europe after winning creative chores on the client’s $40-50 million account last week. The Amsterdam, Netherlands, independent bested five agencies: Japanese shop Asatsu, the incumbent, with European headquarters in Amsterdam; BBDO, Grey and Arnold’s Rempen & Partners, all in Düsseldorf, Germany; and Scholz & Friends in Hamburg, Germany sources said. Print, TV and outdoor are all planned. The client’s U.S. account is handled by Deutsch.

Newswire Roundup

WPP’s Young & Rubicam worldwide CEO Mike Dolan has set up a new Global Leadership Council made up of not only office heads and regional CEOs, but also creative leaders and senior account executives. Previously, Y&R had an advertising board of executives who ran offices and regions. The new group is bigger, with 28 members, and includes key players on accounts such as Ford, Colgate, Phillip Morris and Sony Electronics. The council will meet quarterly to discuss agency strategy, best business practices and client issues. … El Pollo Loco has launched a review for its $7 million creative and media account, the client confirmed. Search consultant Mike Marsak of Effective Marketing Strategies in Surprise, Ariz., is leading the review. The incumbent, Dailey & Associates in West Hollywood, Calif., is not defending. … Three agencies will make final pitches next month to Timex for its estimated $5-10 million account. Advancing are Bartle Bogle Hegarty and Kirshenbaum Bond & Partners, both in New York, and Modernista! in Boston, according to a representative for Pile and Co. in Boston. Cut were Mullen in Wenham, Mass., and the New York offices of Margeotes|Fertitta + Partners and Hill, Holliday, Connors, Cosmopulos. Berlin Cameron/Red Cell in New York withdrew earlier. Timex split with Fallon in Minneapolis in September. … Home & Garden Television named three finalists for its $10-12 million ad account: Fitzgerald & Co. in Atlanta; MARC USA in Chicago; and Doner in Southfield, Mich. Eliminated: Cramer-Krasselt in Chicago; and Hill, Holliday, Connors, Cosmopulos, DeVito/Verdi and Kirshenbaum Bond & Partners, all in New York. AAR Partners in New York is running the pitch.