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Sony Taps Fallon for $80 Mil. European Account

NEW YORK—Fallon in London last week won creative duties on Sony Corp.’s $80 million electronics business across Europe. The other finalists were Bartle Bogle Hegarty and incumbent Saatchi & Saatchi, both in London. The three shops are part of Publicis Groupe. Media is handled by Omnicom Group’s OMD UK in London.

Electrolux Cuts to 3 in Review for $75 Mil. Business

NEW YORK—Electrolux has narrowed its list to three contenders for its $75 million global account, sources said.





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