$60 Mil. Boeing Account In Review
LOS ANGELES—Boeing has put its global ad account into review. The client is seeking a global agency with a full-service office in Chicago. The account is estimated at $60 million-plus. The move comes as the aerospace company prepares to move its corporate headquarters from Seattle to Chicago in September. FCB in Seattle is the incumbent. FCB’s Chicago office will defend, with FCB’s Seattle office lending support. Ten or eleven agencies will be invited to participate in the review, said search consultant Bob Wolf of Bob Wolf Partners in Los Angeles. RFPs are expected to go out this week. Boeing will make site visits to five or six semifinalists in August.
4 Vie for $15-20 Mil. Timberland Duties
BOSTON—Four agencies remain in contention for Timberland’s $15-20 million creative account. Black Rocket/Euro RSCG in San Francisco, Carmichael Lynch in Minneapolis and New York shops Fallon and J. Walter Thompson advanced. DDB, Saatchi & Saatchi and Young & Rubicam, all in New York, were cut. Incumbent The Martin Agency in Richmond, Va., is not defending. A decision is expected by mid-August. Media chores for the Stratham, N.H.-based client remain with Allscope Media in New York.
Williams Sisters Star for Doublemint
CHICAGO—BBDO in Chicago uses tennis stars Venus and Serena Williams to showcase Doublemint gum’s “distinctiveness” in the first new TV work for the Wm. Wrigley Jr. Co. brand in nearly two years. The campaign, which will include print ads that break later this summer, introduces a new tagline, “Distinctively Doublemint,” replacing “The statement of the great mint.” TV spots broke last week. Wrigley spent $20 million on Doublemint in 1999, but less than $1 million last year, according to CMR.
Tatham Introduces Chef Ned for Red Lobster
CHICAGO—Euro RSCG McConnaughy Tatham bows a character named “Chef Ned” to emphasize Red Lobster’s passion for seafood in the latest round of TV commercials for the chain. Three new spots that break on July 9 continue the chain’s $60 million “Go overboard” campaign, but employ more situational humor and dialogue than past executions.
PentaMark Resets Marketing Unit
DETROIT—DaimlerChrysler’s increased emphasis on non-traditional advertising has led PentaMark to reorganize and expand its relationship-marketing group. The Troy, Mich., agency is forming a unit that will handle relationship marketing for all Chrysler divisions—Chrysler, Jeep and Dodge. Previously, those chores were separated by division at both the automaker and its agency. About six staffers will be added, and the as-yet-unnamed unit will be run by Bruce Clayton, who headed 1-2-1 Marketing Group at former Chrysler shop FCB Worldwide. Lou Bitonti, previously senior manager, Jeep Brand Global CRM, will lead all of the automaker’s relationship marketing initiatives as senior manager, events, for Chrysler Group. PentaMark will work with fellow Omnicom unit the Arnell Group, which was recently assigned branding initiatives for the automaker.
I-Shops Compete for $10-15 Mil. Visa Digital Work
NEW YORK—Three i-shops have advanced in the review for Visa’s digital $12-15 million account, Select Resources International, the Los Angeles consultancy managing the process, confirmed. The San Francisco offices of Modem Media, AKQA and Organic will pitch the interactive creative and media business at the end of this month. Three unidentified agencies were cut. The San Francisco-based client plans to consolidate the account, formerly split between BBDO’s @tmosphere and now-insolvent marchFirst, at one shop by early August. BBDO in New York handles Visa’s ad account.
Digitas has expanded its relationship with Swedish automaker Saab, adding overseas relationship-marketing chores to the domestic duties it has handled for more than a year. Additional Saab spending through Digitas’ office in London is about $10 million annually, sources said. Saab is a unit of General Motors, which works with Digitas’ Boston headquarters on direct and interactive for brands that include Oldsmobile, Pontiac and GM corporate. Saab’s account overseas is handled by Lowe Brindfors in Stockholm which recently discussed a buyout or alliance with Digitas. … Ford Motor Co.’s Lincoln Mercury division, the official sponsor of the U.S. Open tennis tournament for the second consecutive year, has signed John McEnroe as its celebrity pitchman. Two spots starring McEnroe, by Young & Rubicam in Irvine, Calif., broke last week and will run through the summer. … Reckitt Benckiser, a London-based company, consolidated its U.S. household-cleaning-products account at McCann-Erickson in New York without a review. The brands are worth nearly $15 million and include two dishwashing agents, Jet Dry and Electrasol, and a household cleaner, Lime-A-Way. The incumbent was Mar geotes|Fertitta + Partners in New York. … The Interpublic Group of Cos. has formed a strategic alliance with Liberty Livewire, a Santa Monica-based provider of television postproduction and programming distribution. The lead agency in the partnership will be McCann-Erickson WorldGroup in New York and its media arm, Universal McCann. … The Australian Tourist Commission has tapped Dailey & Associates for advertising in the Americas, an account worth an estimated $5-10 million. Dailey in West Hollywood, Calif., edged out incumbent D’Arcy Masius Benton & Bowles in Los Angeles, as well as Kovel/Fuller in Culver City, Calif., Rubin Postaer & Associates in Santa Monica and Los Angeles media agencies Initiative Media and Carat.
$60 Mil. Boeing Account In Review