Newswire

$80 Mil. Schering-Plough Unit Review Narrows

LOS ANGELES—The review for Schering-Plough HealthCare Products’ broadcast buying business has entered a second round, according to sources. Among the shops making the cut are Creative Media, Horizon Media and Zenith Media, all in New York, as well as other undisclosed media agencies, but incumbent TN Media, New York, “is not participating” in the review, said sources. Achenbaum Bogda Associates, New York, is consulting on the HealthCare Products search. Creative, media planning and print buying for the Berkeley Heights, N.J.-based client is handled by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, also in New York. The review brief indicates the work is worth $80 million.

Energizer Consolidates $100 Mil. Work at TBWA\C\D

CHICAGO—Energizer consolidated its $100 million business at lead agency TBWA\Chiat\Day, following a creative shootout with DDB in Chicago, sources said. DDB was tapped last year to handle the $50 million rollout of the St. Louis-based batterymaker’s e2 battery, and pitched ideas for the upcoming rebranding of Energizer as Energizer Max, according to sources. Agencies referred calls to the client, which declined comment.

MVBMS Lands Subway Hispanic Business

NEW YORK—Messner Vetere Berger McNamee Schmet terer/Euro RSCG has landed Hispanic ad chores for Subway without a review. The duties extend the agency’s relationship with the sandwich-shop chain; MVBMS won the general account in March 2000. The new assignment will be handled by MVBMS Hispanic, the New York-based shop’s 25-person Hispanic advertising unit. According to CMR, Milford, Conn.-based Subway spent about $130 million overall in measured media last year. The budget for Subway’s Hispanic account was undisclosed.

N.Y. Lottery Cuts to 4 for $60 Mil. Prize

NEW YORK—Four finalists will compete for the $60 million New York State Lottery account, sources said. Contending are incumbent Grey, DDB, Bates and Wolf Group, all in New York. Publicis and McCann-Erickson, both in New York, did not advance. Two-hour oral presentations are scheduled for this week as client executives visit the offices of each finalist, sources said.

Amazon Taps Wieden for $35 Mil. Account

LOS ANGELES—Amazon.com awarded its $35 million global account to Wieden + Kennedy, sources said. The review also included finalist Leo Burnett in Chicago. FCB in San Francisco parted with Amazon.com in December.

4 Finalists in $20 Mil. Mail Boxes Etc. Review

CHICAGO—Four shops will make final presentations June 27-28 for Mail Boxes Etc.’s $20 million account. Finalists are McCann-Erickson in Los Angeles, Doner in Southfield, Mich., Campbell-Ewald in Warren, Mich., and Bernstein-Rein, Kansas City, Mo. The San Diego client’s incumbent, Ogilvy & Mather in Los Angeles, is not participating in the review, which is being overseen by the Rojek Cutcher Group in Columbus, Ohio.

6 Vie for $10-15 Mil. Coldwell Banker Duties

NEW YORK—Real-estate company Coldwell Banker has selected six agencies to compete for creative and media duties on its estimated $10-15 million residential account, sources said. DDB, J. Walter Thompson, Grey, McCann-Erickson, Wieden + Kennedy and The Kaplan Thaler Group, all in New York, were scheduled to be briefed by the client last Thursday at its Parsippany, N.J., offices, sources said. Consultant Monty Kiernan of the Kiernan Group in Weston, Conn., who is managing the search, declined comment, as did a client representative. Woodbridge, N.J.-based The Sawtooth Group is the creative incumbent. Grey’s MediaCom in New York handles media.

Newswire Roundup

Richard Roth Associates, a Chappaqua, N.Y.-based search consultancy, is relocating to Manhattan this week. The new address is 120 E. 79th St., Suite 5C, New York, N.Y., 10021. … A decision is expected this week in the review for New Mexico Department of Tourism’s four-year, $12 million account. The finalists are McKee Wallwork Henderson Advertising, Kilmer & Kilmer, incumbent Rick Johnson and Co., all in Albuquerque, N.M., as well as Santa Fe’s Impressions Advertising. … Young & Rubicam Group’s direct marketing arm Impiric is changing its name back to Wunderman—a shortened version of its former self (Wunderman Cato Johnson). The name reflects the shop’s roots, according to the agency’s Web site. … New York-based Kirshenbaum Bond & Partners has shut down its Redwood Shores, Calif., field office, which it opened last year to service part of the Credit Suisse First Boston account. Nine staffers were laid off. … Amicus Financial has tapped the Omnicom Group team of Palmer Jarvis DDB in Toronto and Rapp Collins in New York for its estimated $15-20 million creative and media account, besting the Toronto office of BBDO in the final round of a 3-month review. … FCB Southern California has launched a search for a creative director after the departure of its evp and executive creative director, Scott Montgomery. Montgomery, 51, was the last remaining founder of FCB Southern California predecessor Salvati Montgomery Sakoda. He is taking a break from agency life. … Burrell Communications picked up African American ad duties for General Mills, formerly at Don Coleman Advertising, estimated to be worth about $15 million. To take on the account, the Chicago shop resigned its Kellogg’s business. Kellogg’s is launching a search for a new African American shop. … Publicis in Mid America picked up Novartis AG’s $20 million Ciba Vision ad account last week. J. Walter Thompson and MindShare, both in Atlanta, previously had creative and media duties.