FCB Wins Sega Creative and Media
SAN FRANCISCO–McCann-Erickson’s office in San Francisco lost Sega of America’s $10-15 million media account. Foote, Cone & Belding in San Francisco won the account last week, including creative and media duties. Sega is expected to trim advertising spending from $20-25 million to less than $15 million in 1997, said sources.
Judge Denies Corr Motion Against Coca-Cola