C-K, Grey Pick Up More ConAgra Brands
CHICAGO–ConAgra, Omaha, Neb., parceled out to roster shops several brands it acquired from Nabisco in July. The Egg Beaters brand was assigned to Cramer-Krasselt, Milwaukee. Blue Bonnet, Fleischmann’s and Parkay brand table spreads were stabled at Grey Advertising, New York. All brands were at Foote, Cone & Belding, New York. Spending on Egg Beaters was $3 million through August of this year, according to Competitive Media Reporting. Parkay was the only spread recording spending this year, with $8 million through August, per CMR.
McDonald’s Readies Bugs Promotion
CHICAGO–McDonald’s next week begins in-store promotions tied to Disney/Pixar’s computer animated film, A Bug’s Life. Happy Meal toys include clip-on watches featuring movie character trading cards. Disney/Pixar produced its first-ever animation dedicated to the TV spots, which break nationally Nov. 25. DDB Needham Chicago handles general ads; Leo Burnett, Chicago, does kids efforts; Burrell Communications, Chicago, handles African-American targeted advertising; del Rivero Messianu Advertising, Miami, is the McDonald’s Hispanic agency.
Trone Bags Canandaigua
ATLANTA– Trone Advertising has resigned all of its business with Canandaigua Wine Co., including the Cook’s Champagne, Almaden and Paul Masson brands. The split followed the Greensboro, N.C., agency’s dismissal on the Arbor Mist account, which was shifted to Partners & Shevack/Wolf, New York, without a review. The client spent close to $17 million on ads in 1997, and a like amount through the first half of this year, according to Competitive Media Reporting.
Grey Earnings Rise in 3rd Quarter
NEW YORK–Grey Advertising here reported its third-quarter net income rose nearly 4 percent to $6.03 million from $5.8 million. Gross billings increased 15 percent to $1.56 billion, compared to $1.35 billion in third-quarter 1997. Income from commissions and fees increased nearly 16 percent, to $234 million from $202 million a year ago.
Campbell Trims Its Global Roster
NEW YORK–Campbell Soup has consolidated its $300 million global advertising account at BBDO Worldwide and Young & Rubicam. Eliminated from the roster: Saatchi & Saatchi, which handled Pepperidge Farm in the U.S. and soups in the United Kingdom; and Foote, Cone & Belding, which handled V8 juices, sauces and pastas in the U.S. (FCB handles Nabisco overseas, which posed a conflict.) Those tasks were shifted to Y&R, which already handled the core “red-and-white” label soups and sauce brands in Europe and Asia. BBDO continues to handle most Campbell soups in the U.S., Canada, Mexico and Australia.
Mirage Resorts List Shapes Up
DALLAS–Mirage Resorts is considering at least four shops to handle creative duties on its estimated $50 million account, but could add more agencies to the list. John Schadler, vice president of advertising for Mirage, confirmed that The Richards Group in Dallas, GSD&M in Austin, Texas, Deutsch in New York and TBWA/Chiat/Day in Playa del Rey, Calif., were contacted. He declined to name other contenders. Media buying, handled by Western International Media, Los Angeles, is not affected.
Newswire Roundup
Sunbeam Corp. officials said the company has no plans to seek a new agency after parting with Ogilvy & Mather in Chicago. The agency last week said its relationship with the Delray Beach, Fla., company will conclude Dec. 31 Foote, Cone & Belding Worldwide acquired London-based Banks Hoggins O’Shea. Terms of the deal were undisclosed. The new entity, Banks Hoggins O’Shea/FCB, will bill in excess of £125 million, ranking it among the U.K.’s top 20 agencies Lowe & Partners Worldwide has entered the Chilean market via a substantial minority stake in Santiago-based Porta, which claims annual billings of $30 million. The entity has been renamed Lowe Porta J. Walter Thompson Europe appointed Trish Dickson to the new role of marketing director. Dickson was JWT’s European regional director on the Kellogg’s account and will report to Michael Maedel, chief executive of JWT Europe Blockbuster touts its video-game rental program in two 30-second TV spots this week from J. Walter Thompson, Chicago. The spots, JWT’s first for the company, air on Nickelodeon, MTV and the Channel One in-school network. The tagline: “Are you game enough?” Spending was not disclosed Fila USA has delayed until February TV advertising for its GH5 Grant Hill-endorsed basketball shoe, due to the NBA lockout. An initial print ad for the shoe–the first work from Leo Burnett–broke last week in Sports Illustrated and other titles Holland Mark Martin Edmund in Boston; Eisner & Associates, Baltimore; and Earle Palmer Brown and incumbent Tierney & Partners, both Philadelphia, are finalists for the $8 million Exelon Energy account. Kirshenbaum Bond & Partners, New York, withdrew from contention and may be replaced, the client said Pyro, Dallas, won project work for Radica USA and a shot at handling the electronic gamer’s $10 million account Mean Street Music, a New York production and music house, is seeking a small creative shop to craft trade ads on a project basis.