Newspaper Sites Report Strong Q4 Ad Growth

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NEW YORK The New York Times Co. and Knight Ridder said they saw strong advertiser demand for their online properties in the fourth quarter.

The Times reported fourth-quarter online ad sales up nearly 35 percent from the same period in 2003. The Times said it saw online gains in national, retail and classified advertising. (The company stopped breaking out its online arm’s results in the third quarter of 2004.) Online ad growth outpaced the 3.2 percent ad rise for the overall company.

Knight



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