Newspaper Biz Evolves Too Slowly For Ad Buyers

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It’s no secret that last year was not a good one for the newspaper business. And despite being barely a week old, 2007 isn’t looking much better.

In response to declining circulation and ad sales, the Philadelphia Inquirer last week trimmed its newsroom staff by about 70 employees, or 17 percent. And the week before that, the Minneapolis Star Tribune was sold to private equity firm Avista Parnters for $530 million, less than half what the previous owner, McClatchy Co.,

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