AFK Seeks Shop for Anti-Alcohol Campaign
WASHINGTON, D.C.–Campaign for Alcohol Free Kids (AFK) this week will invite agencies nationwide to compete for a $5-10 million assignment to develop an ad campaign intended to bring underage drinking under control. The aim is to create a prototype campaign in Florida that can be rolled out nationally. “We’re looking for people who have real creative genius and feel protective of our kids,” said Susan Pall, co-founder of AFK. “This campaign must deglamorize beer and alcohol in the minds of our youth,” a letter issued to agencies states.
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