News Wire


Another Agency Emerges in Valvoline Review
CHICAGO–Doe-Anderson Advertising in Louisville, Ky., is among the contenders for the $20-25 million Valvoline oil account, said sources. Cramer-Krasselt and Lois/EJL, both in Chicago, and Saatchi & Saatchi in New York were identified earlier as participants [Adweek, Jan. 26]. Doe-Anderson handles the Valvoline Instant Oil Change chain and corporate advertising for Valvoline parent Ashland Oil.
Cliff Freeman Gets Cut by 1-800-Flowers
NEW YORK–Cliff Freeman and Partners here has been eliminated in the review for 1-800-Flowers’ estimated $12-15 million account, the client confirmed. That leaves Kirshenbaum Bond & Partners and Fallon McElligott, both in New York. Incumbent McCann-Erickson here declined to defend.
Hardee’s Picks Finalists for $80 Mil. Account
NEW YORK–Hardee’s Food Systems has narrowed its search for an agency to handle creative duties to three contenders: Angotti, Thomas, Hedge and Publicis/Bloom, both in New York, and The Leap Partnership in Chicago. Media chores went to Western International Media in Los Angeles. [Adweek, Jan. 19].
Gateway Looks Outside DMB&B for New Ads
LOS ANGELES–Gateway 2000 has gone beyond lead agency D’Arcy Masius Benton & Bowles. DiMassimo in New York is teaming with director Henry Cora to handle several TV ads for the computer maker. One spot, featuring Gateway employees, is currently airing. DMB&B continues to handle most creative work and all media buying for the client. DiMassimo declined comment. Cora could not be reached. Gateway executives did not return calls.
Hilton Set to Hear Final Presentations
LOS ANGELES–Final presentations for Hilton Hotel’s estimated $50 million global account are scheduled for Feb. 3 and 4 in New York, sources said. The contenders are Zenith with Bates USA West, Irvine, Calif.; Dailey & Associates with Lowe Howard-Spink, London, and Western International Media, Los Angeles; Bozell Worldwide, New York; J. Walter Thompson; and Young & Rubicam, both San Francisco. Select Resources International in Los Angeles is the consultant.
Milwaukee Shop Buys Ayer in Chicago
CHICAGO–Laughlin/Constable in Milwaukee has acquired the Chicago office of N.W. Ayer & Partners, which assumes the L/C name. Terms were not disclosed. Ayer Chicago president Dean Proctor retains that title at the expanded L/C.
Bunnell, Okada Join Saatchi
NEW YORK–Keith Bunnell and Beverly Okada will join Saatchi & Saatchi here today to oversee Procter & Gamble’s Oil of Olay account, as expected [Adweek, Jan. 26]. Saatchi inherited the brand from Wells BDDP two weeks ago. Bunnell, 39, will carry the title of executive vp, core group director. Okada, 48, will serve as executive vp, executive creative director.
FCB Picks Up Dow Brands From SCJ
CHICAGO–S.C. Johnson & Son in Racine, Wis., has assigned to Foote, Cone & Belding here responsibility for several brands acquired through its purchase of DowBrands. The largest, the $20 million Ziploc account, had been at BBDO, Chicago. Others, such as Saran Wrap, Handi-Wrap and Fantastik, had been at Campbell Mithun Esty, Minneapolis. SCJ is selling three Dow brands–Spray ‘n’ Wash, Spray ‘n’ Starch and Glass Plus–to Reckitt & Colman, Montvale, N.J., to satisfy federal antitrust concerns.
Ad Industry Musicians Wanted for CD
LOS ANGELES–Pfeifer Music Partners, a Los Angeles producer of TV and radio spots, is compiling an album of music performed by ad professionals. The CD will be sold via the Internet beginning this spring. Artists will receive royalties, and a portion of the proceeds will go to the San Diego-based Los Ninos Organization, which helps needy families. Submissions, on CD or DAT, should be sent to Adbands, c/o Pfeifer Music Partners, 3575 Cahuenga Blvd. West, Suite 500, Los Angeles, Calif., 90068.
2 Seattle Shops Become Bozell/Seattle
LOS ANGELES–Borders, Perrin & Norrander and CF2GS, both subsidiaries of True North Communications, merged last week to become Bozell/Seattle. The combined agency has billings of $75 million. Separately, six executives from BP&N’s office in Portland, Ore., including its president, Michael O’Rourke, are negotiating a buyout from True North. The shop will retain an alliance with TN.
Newswire Roundup
Jim Jenness, who last year resigned as vice chairman and chief operating officer of Leo Burnett, Chicago, has joined Schwarz as president of its point-of-sale division. Schwarz is a paper, printing and packaging company in Morton Grove, Ill. DirectDeutsch, the direct marketing arm of Deutsch, is developing a series of radio spots to promote cable shopping channel QVC. Billings are less than $1 million DeVito/Verdi, New York, this week breaks a new campaign for America Online’s newyork.digitalcity.com, a Web site providing information on New York. The effort is tagged, “Get online. Get into the city.” . . . Korey Kay & Partners last week broke a campaign for New York’s Metropolitan Transit Authority featuring the voice of actor Mandy Patinkin. The tagline, “MTA. Going your way,” remains. In December, the MTA issued a request for proposal for its account, worth an estimated $10 million. Korey Kay, New York, said it will defend the account.