News Wire

P&G Concludes U.K. Media Review
NEW YORK–Procter & Gamble last week awarded the bulk of its consolidated media buying account in the United Kingdom to Leo Burnett, which gets an estimated $290 million in TV and outdoor buying duties. Burnett’s partner in the pitch, MediaVest, the global media buying arm of the MacManus Group, was awarded P&G’s $3 million radio buying business, with an estimated $12 million in print buying chores going to MediaCom, Grey’s media arm. All of the winning media shops are based in London.
Blockbuster Consolidates Creative at Doner
DETROIT–As expected, Blockbuster Entertainment, Dallas, shifted creative responsibility for its estimated $160 million video-store account to W.B. Doner & Co., Southfield, Mich., from Young & Rubicam, New York [Adweek, Oct. 12]. Media planning and buying remains at Camelot Communications, Dallas. “We are not renewing our relationship with Y&R,” a client representative said. The shift followed a closed review that included roster shops Doner and J. Walter Thompson, Chicago, which both have handled Blockbuster projects, and Y&R. JWT continues to handle assignments aimed at teens.
BankAmerica Narrows Contenders List
NEW YORK–BankAmerica, the new entity created by the merger of NationsBank and Bank of America, said it has narrowed the list of contenders for its consolidated $80-100 million ad account to Bozell Worldwide, New York, with sister agency Temerlin McClain, Irving, Texas, and Lowe & Partners/SMS, also New York. Temerlin McClain is the incumbent on NationsBank. A decision by the Charlotte, N.C.-based client is expected in early December.
Borden Involved in 2 Reviews
CHICAGO–Borden in Columbus, Ohio, said it will consolidate creative duties on its Borden Foods division’s estimated $15 million account at one of its three incumbent agencies: Bozell (pasta sauces) and Grey Advertising (soups and bouillon), both New York; and Campbell Mithun Esty, Minneapolis (dry pasta). Corinthian Media in New York will retain media placement responsibilities. Separately, Dairy Farmers of America in Kansas City, Mo., said it is considering four undisclosed shops to handle the Borden cheese brand and rights to the “Elsie the Cow” character it acquired last year from Borden Inc. Billings are estimated at $15 million; there is no incumbent.
LeFevre Departs Ogilvy Houston
DALLAS–Ogilvy & Mather last week installed a new joint management team in Houston, as senior partner and general manager Ross LeFevre confirmed he will step down to pursue consulting projects. Taking over LeFevre’s tasks are executive creative director and 23-year Ogilvy veteran Joe Kilgore and 11-year Ogilvy vet Angus Fraser, who was most recently managing director of the agency’s Jakarta, Indonesia, office. Both will assume co-managing director titles. Ogilvy’s Houston office primarily services the Shell Oil account, with estimated billings of $80 million.
APL N.Y. President Resigns
NEW YORK–Stephen Gardner has resigned as president of Ammirati Puris Lintas, New York, after three years, citing a desire to open his own strategic consulting firm. Martin Puris, worldwide chairman and chief executive, and Rick Hadala, chairman and chief executive of North America and the New York office, have yet to determine if or when a successor will be named. Gardner joined APL in 1987 after 10 years at Ogilvy & Mather. He primarily handled APL’s $200 million Compaq Computer account, which it lost to DDB Needham, New York, earlier this year.
Newswire Roundup
Primestar, the Englewood, Colo.-based mini-dish satellite television provider, will consolidate its estimated $70 million media business at Carat/ICG in Los Angeles, effective next February. National buying was handled by SFM, New York J.C. Penney, Plano, Texas, has begun a review of its estimated $8 million Hispanic advertising account and will hear presentations next month from three contenders, the client confirmed. A representative declined to name those shops or say whether Spanish-language creative incumbent Cartel Creativo, San Antonio, or media shop Amistad Media Group, Austin, Texas, were invited Texaco is conducting a closed $4 million review for its African-American corporate marketing account, a company official confirmed last week. The White Plains, N.Y., client invited an undisclosed number of shops to make presentations, including incumbent Uniworld Group of New York “Absolut frustration,” an insert that TBWA/Chiat/Day, New York, created for Seagram Americas’ Absolut vodka, will appear exclusively in this week’s edition of ESPN the Magazine. The insert contains a poster-size shot of an Absolut bottle on a dark table. Pieces of the poster are scattered throughout the magazine like a puzzle, however, all of the pieces are not included Katsin/Loeb, San Francisco, won ad duties for Versaware Technologies, a New York multimedia company. Billings were not disclosed The American Advertising Federation named Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of San Francisco shop Goodby, Silverstein & Partners, as its 1998 Advertising Leaders of the West.