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Jon Bon Jovi, Christie Brinkley (shown here), Brandy and Meryl Streep are not people one would normally associate with one another. But Della Femina/Jeary and Partners, in its latest work for the Newspaper Association of America, assembled this unlikely foursome to convince parents to encourage their children to read newspapers.
The NAA and the agency chose those celebrities because they have broad appeal across several age groups and demographic categories, said Pat Shaine, group account director and partner.
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