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The interactive unit of Merkley Newman Harty & Partners (MNHi) today re-launched the branded site for Pfizer’s Lipitor, a prescription cholesterol lowering medication. Located at http://www.lipitor.com/, the site features sections such as Cholesterol Q & A, Risk Factor Survey, Recipes of the Week and Success Stories. The goal of the site is to drive people to the doctor to ask for Lipitor by name.

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