News Analysis: Miller Suit Ripples In Media Circles

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Guarantees, Common Practices, Ethics and Obligations at Issue
NEW YORK–The federal lawsuit Miller Brewing launched against Bates USA and Zenith Media on June 18 provides a study in business ethics versus legal obligation, as well as far-reaching media buying practices.
The breach-of-contract and negligence suit claims that Bates and Zenith owe the Milwaukee brewer $6.9

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in