Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S. leadership team of Publicis Media.
Kathy Ring will take over as CEO at Starcom USA. Following the restructuring plan announced in March, the Starcom Mediavest group name was dissolved, and the two groups, Starcom and Mediavest, were broken up. Starcom is now a stand-alone agency, while Mediavest joined forces with the Spark team as Mediavest | Spark. Ring takes over the chief executive role from Lisa Donohue, who is now the global brand president for Starcom.
Publicis also announced two additional high-level appointments: Sean Reardon, the current CEO of lesser-known digital shop Moxie, will be CEO at Zenith USA, and Jason Whiting will serve as CEO at MRY. Reardon has nearly 20 years of experience at agencies including Zenith Media, Goodby Silverstein & Partners and AKQA. He will continue in his current role at Moxie in addition to succeeding Lou Rossi at Zenith. Rossi is now the chief investment officer for Publicis Media in the U.S. Whiting, who joins Publicis from Huge where he was the managing director of client services, takes over at MRY for Matt Britton, who will now serve as chairman of the agency.
Ring, Reardon and Whiting will report to Publicis Media CEO Tim Jones.
"This strong roster of leaders will drive new levels of scale, business transformation and client value," Jones said in a statement. "I look forward to working closely with these leaders as we deliver upon the promise of our organization—a modern approach to gain efficiency and introduce structures for greater collaboration and effectiveness."
It's still unclear how the restructuring and new appointments will affect other Publics Groupe teams and whether layoffs are still in the works. Earlier in the year, before the consolidation plan was announced on the media side, Starcom Mediavest announced it would be laying off 80 employees. And agencies under Publicis Groupe's creative arm, Publicis Communications, have already felt the impact of the network's overall U.S. reorganization plans. Leo Burnett Chicago just announced layoffs, which it said will help the agency with streamline its operations and "operate more efficiently."