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NEW YORK McCann Worldgroup has been hired as the lead creative resource for Newell Rubbermaid’s global technology business unit following a review. Sources pegged billings at $20 million.
The assignment, covering 36 countries, is for branding and business-to-business advertising, digital duties and marketing communications.
The business will be coordinated globally through McCann’s Salt Lake City office (for the Americas), and have hub offices in Paris (for Europe, the Middle East and Africa) and Melbourne, Australia (for the Asia-Pacific region).
The
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