New York Red Bulls Bring in R/GA to Boost Profile, Sales

Marketing hot spots for soccer fans

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When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are competing against more than 10 professional sports teams (Yankees, Mets, etc.,) for fans not just soccer teams. Adding to that challenge is next month’s debut of the relaunched Cosmos, and in 2015, the New York City Football Club, a new team funded by the deep pockets of the U.K.’s

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