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LOS ANGELES Nissan North America has awarded Media Performance Monitor America ongoing media audit duties, said John Rinek, Nissan director of media and agency management.
Rinek declined to discuss the cost of the audit or the value of the contract.
“This is not a traditional auditing assignment,” said Rinek from Nissan’s Gardena, Calif., office. “[Nissan media-buying agency] OMD has performed excellent stewardship over our media spending. There will absolutely be no change with OMD. We’re very happy with their performance and they’ll even be working with us on it.”
Rinek
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