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Casino advertising always seems filled with clichéd shots of happy people hitting the jackpot or feasting on a mammoth buffet.
Now San Francisco agency Gardner Geary Coll is rolling the dice with a different approach. The shop’s first campaign for the recently opened Rolling Hills Casino in Corning, Calif., imagines a world in which gambling is woven more deeply into everyday life.
One spot opens with a shot of a car’s wind shield being splattered with unsuspecting bugs.
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