New 'Truth' Spots Break From Arnold, Crispin

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON In the midst of defending their incumbencies on the American Legacy Foundation account, Arnold and Crispin Porter + Bogusky are launching a new round of TV ads supporting the national anti-smoking program.

The work carries the familiar “Truth” tagline and includes three spots that reprise the “Orange Curtain” device that the agencies introduced in ads last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in