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Big Bang, WongDoody Craft Brooks, K2 Ads
LOS ANGELES–Athletic shoe companies Brooks Sports and K2 Corp. both look to expand their core consumer base with print campaigns breaking this month.
Big Bang (formerly Big Bang Idea Engineering) has developed a brand-building effort for Brooks inspired by the company’s devoted clientele to attract disenchanted consumers of larger, corporate-driven brands, according to executives at the Seattle- and San Diego-based agency.
“We’re beginning to take Brooks’ small, passionate, grassroots personality [to a broader audience],” said executive creative director Wade Koniakowsky.
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