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Coming to an ankle near you, the “Lady-Like” tattoo

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As a mother of three, Shelly Coffman didn’t really have a ton of extra time to become a “mompreneur,” but she did. And with her MBA and an extensive background in securities law, it wasn’t exactly logical to go into a business with a product historically linked with sailors and convicts, but she did that, too.

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