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BVK/McDonald in Milwaukee has created a Web site for Sun Country Airlines in Minneapolis that continues efforts to build the brand around the personality of its CEO, Bill LaMacchia Jr.
The site, heybill.com, launches Tuesday and is backed by outdoor boards and “guerrilla tactics,” including college kids wandering Twin City intersections in sandwich boards, sidewalk chalk drawings and cocktail napkins, said Peter Capper, a vice president and account supervisor at the Milwaukee shop. Five-second TV teaser spots are also planned, which will feature a head shot quickly saying, “heybill.com.”
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