New Ratings Option for Internet Traffic

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NEW YORK Start-up ratings service Quantcast is gaining momentum with clients seeking an alternative way to measure Web traffic.

Last week, the firm announced $20 million in financing. Recently, digital ad vet Adam Gerber became CMO. And Quantcast has signed up 20,000 publishers to participate in its “qualified publisher program,” including sites operated by CBS, Fox and Belo.

Unlike companies such as Nielsen Online and comScore Media Metrix, Quantcast offers publishers and advertisers detailed info based on real data.

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