New Line Cinema Reels In Pula as Marketing Chief

LOS ANGELES – New Line Cinema, the motion picture industry’s No. 1 independent studio, named Chris Pula president of theatrical marketing last week, raising a question about whether Pula might reconsider New Line’s longtime relationship with media buying firm IMS/N.Y.
New Line president of distribution Mitchell Goldman said no changes were contemplated and a switch would be unlikely, although Pula would be free to examine all options. Pula did not return calls at press time.
IMS has handled New Line’s media for at least seven years.