Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
User-generated content has become one of the most popular buzz-creating tools for brands. And the love goes two ways, as consumers-slash-auteurs boost brands for their own purposes, from the rush of seeing their work out in the world, to hopes that their spots will garner them attention (read: jobs) in the worlds of advertising and feature films. Regardless, most participants who enter contests such as Mozilla’s Firefox Flicks (which named its winner last spring) and Dorito’s Crash the Super Bowl (Frito-Lay has been soliciting executions through Yahoo; its deadline is Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in