THE NEW FOCUS: Tree Looks to Restructure Creative at CME-KHBB/N.Y.

With CME-KHBB’s Midwest creative operations stabilized, worldwide creative director David Tree is expected to turn his attention to the agency’s New York office this week with an announcement that he’ll be spending half of his time there and reshuffling responsibilities in the creative department.
Tree could not be reached at deadline, however one CME-KHBB executive said people are not being eliminated, but that responsibilities will be realigned. Still, it is expected that creative staffers may leave because of the changes, leaving room for new hires.
Alan Saperstein is chairman and chief creative officer of the N.Y.