New Exec Moves at Digital Pulp

Lee Nadler is resigning from his post as president and CEO at Digital Pulp and handing the reins to Ron Fierman, who joined the five-year-old agency a year ago as evp, managing director. In his new role as president and COO, Fierman will oversee the New York agency’s operations, finances and strategic partnerships.

Fierman will work with Gene Lewis, director of Web and technology development, and Bruce Goodman, chief Web architect, to maintain client relationships and shore up new business. “We want to jump into new business in a major way,” said Fierman adding that the agency wants to secure a stronghold in the technology and Web-based business sectors.

Prior to Digital Pulp, Fierman was at Paradysz Matera in New York, where he functioned as general manager for the direct marketing firm. Before that, he spent 14 years at Warwick Baker O’Neill, where he managed the business activities of the New York agency.

Nadler, formerly a top marketing executive at DoubleClick, is leaving Digital Pulp after nearly three years to pursue other challenges, said Fierman. Digital Pulp employs 35 staffers and focuses on off- and online branding for clients like Citibank, Scholastic and Atkins Nutritionals.