The New Creative Block: Sites Break Down Barriers

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NEW YORK “Change advertising forever.” That modest challenge is the name and tagline of a cleverly animated YouTube video that shows a bored, sleepy TV viewer morphing into a director. The video, advertised in small, creative-oriented print publications, and on Facebook and MySpace, directs users to changeadvertisingforever.com, actually the home of user-generated ad site GeniusRocket.com.

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